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Marketing
Responsibilities
Marketing Responsibilities
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OUR RESPONSIBILITIES & YOURS
As Franchisor, Baby Band is responsible for the wider brand, though promoting your business locally (and its cost) is your responsibility. Head Office maintains the company website, social media channels, digital marketing, and national campaigns. It's your responsibility to use branded materials and follow brand standards for local marketing.
THE BABY BAND WEBSITE
Brand consistency matters across the whole network, so Head Office maintains the central website. It's your responsibility to provide correct, current information about your classes and schedules. You should not set up your own website or webpage listing your Baby Band business, this is handled for you as part of setup.
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